VOIR, a French word which means ‘vision; to see; behold’ revolves around trendy fashion wear for ladies, covering a diverse assortment of apparel, footwear, innerwear and accessories with the master brand VOIR having six sub-labels, namely: VJ Jeans, VOIR Clothing, VOIR Exchange, VOIR Shoez, VOIR Accessories and VOIR Inner Wear.

VOIR’s collections comprise casual, chic, trendy and sometimes vibrant items that are suitable for the fashion-conscious females of today who lead active lifestyles and want to be seen as modern and keeping up with the times.

For VOIR’s latest brand campaign, famous Hong Kong actress, Bernice Liu has been appointed as the brand ambassador. Talented, determined, hard working and charismatic, Bernice Liu is the ideal choice to front VOIR as she easily connects to today’s urban women who know their fashion styles.